Traffic Is People - Tales of Marketing Transformation # 013

Who is your dream customer?  What do you know about them?  Where are they congregating?

In this episode, I want to highlight another aspect of communicating with your ideal client or your dream customer, and I'm going to get help from someone else to do that. 

Russell Brunson popularized the concept of sales funnels, and co-founded a software company called ClickFunnels that helps tens of thousands of entrepreneurs quickly get their message out to the marketplace. Russell has just launched his new book called Traffic Secrets and I'm going to use some of the audio of him reading parts of chapter one, to highlight today's message. Big thank you to Russell and his team for sharing a preview copy of the audiobook!

In all of his work, Russell Brunson talks about Funnels and Traffic - traffic is people (and funnels are customer journeys).  Marketing is about building relationships with people; people who could be your ideal client, your dream customer.

Listen to the podcast to learn more.