Episode 26
Transformational Marketing Blueprint - Know - E026
You've probably heard that we work with people that we know, like, and trust. How do we build relationships along that journey?
Our Transformational Marketing Blueprint is a framework for that journey. Over the next 3 marketing episodes, I'll walk you through an overview of that blueprint.
The Transformational Marketing Blueprint is a 12 step framework for your marketing, that acts as a guide through the entire marketing journey focused on your dream customers. The Blueprint is organised as a circular framework, since no marketing journey is linear, and is in 3 phases - the Know-Like-Trust phases. Each phase is colour coded for easy visual recognition and is made up of 4 steps.
In this episode, we'll cover the Know phase, the start of a new marketing journey. The four steps of this phase are:
- My Lighthouse (it's a metaphor)
- My Target Market and Dream Customer
- Their Problem or Need and Transformation
- My Message to My Target Market
Listen to the podcast to learn more.
