Episode 29
Transformational Marketing Blueprint - Like - Tales of Marketing Transformation E029
We have initiated a conversation with our target audience, how do we now nurture that fledgling relationship?
The Transformational Marketing Blueprint is a 12 step framework for your marketing, that acts as a guide through the entire marketing journey focused on your dream customers. The Blueprint is organised as a circular framework, since no marketing journey is linear, and is in 3 phases - the Know-Like-Trust phases. Each phase is colour coded for easy visual recognition and is made up of 4 steps.
In this episode, we'll cover the LIKE phase, where we continue conversations with our dream client and nurture the relationships. The four steps of this phase are:
- Earning Attention as the visitor wants to learn
- Starting a deeper relationship
- Nurturing that relationship
- The Sale
Listen to the podcast to learn more.
