What’s the Transformation? - Tales of Marketing Transformation # 020

Do you really know what your dream customer needs?

Now that we have absolute clarity about who our dream customer is - who we serve, what drives them, what are their dreams, their desires, their goals and what frustrates them, what challenges they face, the next step is to develop a deeper understanding of their wants and needs.

Remember, that people don't buy products or services. They buy transformations. What is the transformation your dream customer is really wanting to achieve?

Listen to the podcast to learn more.

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About the Podcast

Tales of Marketing Transformation

Let's Make Marketing Human

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About your host

Jürgen Strauss

Transformational Marketing Strategist | Podcaster | Speaker | Helping Coaches/Consultants Acquire More Leads & Business

Host of the InnovaBuzz Podcast and the Tales of Marketing Transformation Show.

Owner and Chief Innovator of Innovabiz - partnering with innovative, exceptional business coaches and consultants to build their professional credibility and enable them to acquire more leads and more business by reaching their target ideal audience with their message.